Being a coffee drinker is a regular part of many people around the globe, and is also continuously evolving among everyone. New things are coming up in this domain every year. Trends play a strong role in popularizing any product, so how can coffee be left behind?
If you are a coffee enthusiast, here are some of the latest coffee trends of 2023 you must know.
Young Coffee Drinkers
Gen Z and millennials are extremely fond of coffee. Their love for traditional coffee and caffiene-derived drinks cannot be undermined They regular visit coffee shops, some even work from there and ordering speciality coffee drinks frequently in a week.
According to the National Coffee Association’s 2020 National Coffee Data Trends report, daily consumption of coffee among 18 to 24-year-olds has increased from 34% in 2018 to 41% in 2020. In hopes of keeping up with this trend, most coffee brands cater to the younger generation and market their products through social media, etc.
The health industry, similar to the coffee industry, is trend-driven so it only makes sense to combine the two!
Most people prefer a healthy option for food & beverage and coffee cannot be left behind. Needless to say, the current generation of coffee drinkers is very health-conscious. They prefer low-calorie or dairy-free alternatives like almond milk or oat milk.
There’s a coffee for every health product or diet that is offered to consumers. New options like protein coffee are putting health first in their production, to give you both nutrition of protein and energy of caffeine.
Quite a new term, isn’t it? Millennials are profusely exposed to the online world- where they gain knowledge about the planet and its sustainability for the future. They want to be aware of the origin of coffee beans, where it comes from, the process of making coffee, etc.
Hence, sustainable coffee brands have seen a rise in recent times, where they source their coffee directly from farms and convey the same to customers through verified certifications.
The producers prioritize fair labor practices and support the well-being of workers and their families, including access to healthcare, and safe working conditions.
Coffee Tasting Events
One of the latest coffee trends of 2023 is the rise of coffee-tasting events. Most coffee drinkers haven’t been exposed to this, but with exposure to the online world, this seems to be changing very soon.
Caffeine lovers now like to try different blends and brews of coffee. New-age coffee brands have seen to recognize this trend and have started hosting coffee-tasting events for guests where they can savour new coffee flavours.
Plus, this can also be a great way for coffee shops to get more attention to their shops. They are also able to sell this at a premium price and cash in on the latest coffee trend. It is also a way to educate consumers about different varieties, brewing methods, and flavor profiles.
New-age Coffee Shops
With rising work pressure, everyone is staying out of their homes for the larger part of the day. Unlike earlier times, when people preferred drinking coffee at home, they now want to enjoy their drinks at cosy little coffee shops. With family-sized tables, a cosy atmosphere and fresh coffee, the demand for trendy coffee shops will see a rise in 2023.
This trend has been making news among celebrities and the elite society. Adding a cube of butter to coffee can enhance its flavour and make the caffeine stronger. It is also called bulletproof coffee. The result is a creamy beverage with rich buttery flavor and a smooth texture.
The idea behind butter-infused coffee is that the combination of caffeine and healthy fats provides a sustained energy boost, while the absence of carbohydrates helps to keep insulin levels low and promote weight loss.
Plus, it is also said to bring out the natural ingredients in coffee. Many new coffee brands have started to capitalize on this trend and offer buttered coffee for their customers.
Ready to Drink Coffee
With most people living a busy lifestyle, they need everything readymade, something that is convenient, healthy and doesn’t require a lot of time- canned coffee is your answer to this.
Initially started by Starbucks when they started offering bottled frappes and coffees, this trend is now being embraced by all. With easy coffee blending machines, brands can easily offer canned coffees to their consumers that are ready to drink and requires no preparation time.
Some brands have also installed instant coffee vending machines and offer immense comfort to coffee drinkers, and as they are also able to maintain the coffee brew quality, this trend is likely to stay for a long time in the future.
Post the pandemic, coffee subscriptions became the new thing and are still one of the latest trends of the year.
Due to the lockdown, people were not able to go to their favourite cafes and drink their most loved coffee. Hence, brands and coffee shops started offering coffee subscriptions which allowed them to order fresh coffee beans and ready-to-drink coffee at their doorsteps.
They provide a hassle-free way to consume quality coffee and enjoy these drinks in the comfort of their homes. Customers can sign up to receive regular deliveries of beans or ground coffee directly to their homes.
Many services also offer a variety of blends to choose from, allowing customers to personalize their caffeine needs based on their individual tastes and preferences. You will also get a good discount and save some money.
With new trends coming in every year, the world of coffee is continuously evolving. Some are based on environmental concerns while some are convenience factors, but all of these trends are important for coffee brands and coffee lovers. We need to be in line with these trends and embrace the changes as and when they come- you never know how this can give a big boost to your brand. Whether these are here to stay for long, only time will then, but you still need to keep yourself updated with the latest coffee trends of 2023.