As a business owner, you will know how important it is to have a great marketing strategy. Since the advent of the internet and social media, digital marketing has become a hugely popular method of marketing.
While online marketing is important, traditional marketing is still highly effective. Outdoor signage, such as custom channel letter signs, brochures, leaflets, and business cards can increase your brand awareness, and help you to generate more leads and sales.
Below, we’ve listed some of the best ways to market your business from the outside to maximize your growth and success.
Invest in Eye-Catching Outdoor Signs
Using exterior signs outside your office or store will help you to gain new customers and clients. They’re eye-catching, engaging, and effective at increasing brand awareness and recognition.
Outdoor signage promotes your business around the clock. No matter what time of the day or night, you can display your brand name and logo for passers-by to notice.
There are several different kinds of outdoor signs that you can get for your business. Some of the most common or custom channel letter signs, monument signs, and wall-mounted signs.
Depending on how large your company building is and where it is located, certain signs may be better than others to promote your brand. For example, if you have a relatively small retail store on a busy high street, illuminated channel letter signs or swinger panel signs might be the best options.
If you have a large warehouse style commercial building that resides on the side of a busy highway, monolith or pylon signs will be better suited as they can be seen from a distance.
Use Window Graphics
If your business resides on a busy road that has a high volume of traffic, window graphics will be perfect. They can capture the attention of your target audience and encourage them to come into your store.
The great thing about window graphics is that you can change them multiple times a year to reflect your sales, promotions, or product launches. They are affordable and versatile, and can be fully customized to display your unique branding.
Whether you run a cafe, boutique, or kids’ clothing store, you can make the most of window graphics all year round to boost brand awareness and generate more sales.
Cover Your Vehicle With Vinyls
If you have a company vehicle, consider covering it with branded graphics and vinyls to increase brand recognition and identity. Vehicle graphics are the perfect way to promote your business from multiple locations and attract the attention of local residents.
Full vehicle vinyls involve covering almost every inch of the vehicle with graphics to make a statement.
For a more subtle approach to your marketing, you can get partial vinyls where just a small portion of your vehicle is covered. For example, a partial vinyl can be used to print your company name and logo onto the vehicle to increase brand awareness.