Department stores have taken a back seat recently due to the rise of online shopping, however, they still have a lot of benefits to them that plenty of people are missing out on. Department stores are still integral to malls and shopping districts all over the country, however with a lot of them seeing reductions in profit, they do need a bit of a boost to remain relevant and competitive in today’s market.
Here are some of the biggest reasons why you should shop at department stores more often.
Everything is Under One Roof
The main benefit of a department store is that they sell pretty much everything, meaning that they have the potential to be your go to location for virtually anything you need or desire. Items can span categories such as clothing, beauty and makeup products, technology and even homewear, making them really versatile places to shop.
Also, due to the additional space within a department store, there’s more opportunity to flex their ranges and give space to sectors and brands that offer big opportunities to grow, meaning that department stores can easily facilitate for the biggest customer trends and react quicker than own brand stores.
Outstanding Level of Customer Service
Department stores seem to pride themselves on fantastic customer service, and because of that, they seem to have an edge over other retailers. Regardless of what you’re shopping for, there’ll always be a well-versed expert nearby to help inform you on what you planning on buying, giving the best guidance and information to help you make an informed purchase.
There are also plenty of designated staff and booths to aid with buying beauty products and make-up. These members of staff can help you choose the right tone make-up for your skin type; can give you samples on perfume and fragrances, and simply just create an enjoyable and convenient shopping experience.
This great customer service also translates to their online presence, as many department stores invest heavily on making brilliant customer support teams through online chat and over the telephone. They also have various offers running online to help compete on the digital market, and a lot even allow you to order by midnight to pick up an item the next day. Additionally, you can also get coupons, such as Macy’s coupons, to get you some great deals and discounts.
They Provide Additional Services
Department stores are probably one of the best places to buy more expensive and luxury goods, just because of the extra services they apply to the products as well. For example, most department stores can offer free home delivery, which is great when buying heavy items such as washing machines and fridges; after sale services which can help you in case there are any faults or damages, giving you piece of mind with whatever you have bought; not to mention the inhouse restaurants, toilet facilities, banks and post office services. All of these makes the department store an awesome place to visit, and a destination that many people can spend all day in, which is why it’s such a fantastic place to shop at.