Top 10 Best Teeth Whitening Toothpaste in India 2023 According to Dentists

Explore the top 10 teeth whitening toothpastes in India for 2023, recommended by dentists. Uncover effective solutions that ensure a brighter smile and optimal oral health.

Maintaining oral hygiene and achieving that perfect white smile can be challenging in a country where tea, coffee, and spicy foods are integral to our daily lives. This is where teeth whitening toothpastes come into play.

Whitening toothpastes not only helps in maintaining oral health but also aids in brightening your smile. According to the Indian Dental Association (IDA), toothpaste with whitening agents should be used once or twice daily to achieve the best results.

But with so many toothpaste brands, it can be difficult to know which ones are right for you. To help make your decision easier, we’ve compiled a list of the top 10 best teeth-whitening toothpaste in India in 2023. From Colgate to Crest 3D, these toothpastes are trusted and preferred by dentists nationwide.

Our Top Picks:

Colgate Toothpaste Visible White
Cali White B-12 Teeth Whitening Toothpaste
Perfora Unwind Toothpaste
Sensodyne Extra Whitening Toothpaste
Jagat Devsutra Dr. Trusted Whitening toothpaste

How we chose the best whitening toothpaste

We embarked on selecting the best whitening toothpaste with a clear understanding of the factors contributing to effective teeth whitening. Here’s a glimpse into our selection methodology:

  1. We Researched Extensively: We conducted in-depth research into the available brands in the Indian market, considering their reputation, customer reviews, and product range.
  2. We Analyzed Ingredients: We scrutinized the ingredient list of each toothpaste. We favored formulas containing mild abrasives to remove surface stains and ingredients like fluoride for maintaining oral health.
  3. We Considered User Reviews and Ratings: We went through numerous online reviews and ratings to understand the user experience. This gave us real-time feedback about the product’s effectiveness, taste, texture, and overall satisfaction.
  4. We Evaluated Price and Value: We compared the prices of different brands and the quantity offered to assess if the product provides value for money.
  5. We Checked Certifications: We also ensured that the toothpaste was certified by relevant health and dental authorities, indicating compliance with safety and quality standards.

Top 10 Teeth Whitening Toothpaste in India

Whitening toothpastes are made from unique ingredients that remove surface stains on the teeth and help you maintain a whiter, brighter smile. After extensive research and reviews, below are some of the best whitening toothpastes in India that dentists highly recommend in 2023, and they are:

Best Teeth Whitening Toothpaste Teeth Whitening Toothpaste Price
Colgate Toothpaste Visible White ₹ 189
Cali White B-12 Teeth Whitening Toothpaste ₹ 2,602
Perfora Unwind Toothpaste ₹ 224
Sensodyne Extra Whitening Toothpaste ₹ 3,982
Jagat Devsutra Dr. Trusted Whitening toothpaste ₹ 355
Parodontax Whitening Toothpaste ₹ 1,219
Glodent Teeth Whitening Toothpaste ₹ 370
Red Seal Teeth Whitening Toothpaste ₹ 279
Crest 3D White Arctic Fresh Tooth Paste ₹ 2,499

Colgate Toothpaste Visible White

960 Reviews
Best whitening toothpaste for yellow teeth
Colgate, a brand synonymous with oral care worldwide, brings you the Visible White Plus Shine toothpaste. This unique product promises to deliver one shade brighter and shinier teeth in just one week. As India's number one recommended toothpaste, it packs a punch when maintaining oral hygiene and providing a confident smile. It fights against tooth decay, making it an excellent choice for those looking for the best toothpaste for white teeth in India.
Buy on Amazon
  1. It whitens teeth and adds shine in one week.
  2. It contains anti-cavity properties and protects enamel.
  3. Best for tooth decay
  4. Provide healthy teeth and a smile
  1. Its whitening effect is mainly on extrinsic stains.
  2. Some users might find the taste a bit strong.

Why do we recommend this?

Colgate Visible White is the best opalescence whitening toothpaste in India. Infused with microcrystals, this toothpaste gently exfoliates surface stains from your teeth. It is a naturally whitening fluoride toothpaste that not only enhances the whiteness of your teeth but also takes care of your oral health by protecting enamel and helping remove plaque. The minty flavor of this toothpaste leaves your mouth feeling fresh and clean. However, it's essential to note that its effectiveness is primarily on extrinsic stains. For intrinsic stains or discolorations, professional dental treatment might be necessary.

Ingredients: Silica, Sorbitol, Glycerine, Polyethylene Glycol, Pyrophosphate, Xanthan, Sodium Saccharin, etc.
Flavor: Minty flavor

Cali White B-12 Teeth Whitening Toothpaste

4,607 Reviews
Best teeth whitening toothpaste for coffee stains
Cali White B-12 Infused Teeth Whitening Toothpaste is a unique product that combines oral hygiene with vitamin supplementation. It's not just toothpaste; it's a health boost in a tube. This toothpaste is clinically proven to increase B12 levels by 50%, thanks to its sublingual absorption method. Cali is the best toothpaste in India for teeth whitening, and it's formulated without sulfates, parabens, and preservatives.
Buy on Amazon
  1. Free from harmful chemicals, making it safe for all users.
  2. Gradually removes stubborn stains, aiding in teeth whitening.
  3. Vegan-friendly and made in the USA.
  4. Cures bad breath with a robust mint flavor.
  5. Perfect for cavity prevention
  1. The strong mint flavor might not be suitable for everyone.
  2. Some users might prefer fluoride toothpaste.

Why do we recommend this?

This is the most whitening toothpaste formulated with natural ingredients to prevent stains, leaving you with whiten teeth. The toothpaste also caters to those with tooth sensitivity, given its gentle yet effective formula. Brushing twice daily delivers 3.6µg of B12 serum right under your tongue. It is also best for pregnant and breastfeeding mothers, athletes, and anyone with low energy levels to supplement their B12 intake. Its powerful Malibu mint flavor cures bad breath and detoxifies with Xylitol and stevia. However, it doesn't contain hydrogen peroxide, which might be a concern for some.

Ingredients: Glycerin, Sorbitol, Hydrated Silica, Xylitol, Calcium Carbonate, Cellulose Gum, Cocamidopropyl, Betaine, Mentha Arvensis, Organic Peppermint Oil, Vitamin B12, Stevia.
Flavor: Malibu Mint

Perfora Unwind Toothpaste

672 Reviews
Best toothpaste for yellow teeth
Perfora Unwind Toothpaste is a revolutionary product combining superior cleaning and teeth whitening. It's an excellent addition to your daily oral care routine and stands out as one of the best whitening toothpastes in India. Powered with Nano Hydroxyapatite, this toothpaste provides a remineralizing effect that helps to whiten and brighten your teeth while offering greater protection to sensitive teeth.
Buy on Amazon
  1. Fortified with Vitamin C and Vitamin E for improved gum health.
  2. Free from harmful toxins.
  3. Comes in a soothing Lavender Rose flavor.
  4. Helpful to brighten teeth
  5. Perfect for sensitive gums
  1. Its whitening effect is mainly on extrinsic stains.

Why do we recommend this?

We recommend Perfora Unwind Toothpaste as the best toothpaste for yellow teeth because it effectively removes surface stains while providing a remineralizing effect to brighten teeth. Its combination of natural ingredients and vitamins makes it a safe and practical choice for daily oral care. This naturally whitening fluoride toothpaste is free from harmful toxins like SLS, Parabens, Heavy Metals, Triclosan, and more, ensuring no damage caused by chemical ingredients. This whitening toothpaste relies on its natural flavor to freshen your breath, which might not suit everyone.

Ingredients: Nano Hydroxyapatite (best substitute for fluoride toothpaste), strawberry extracts, chamomile extracts, Cinnamon extracts, Vitamin C
Flavor: Unwind Toothpaste

Sensodyne Extra Whitening Toothpaste

Best whitening toothpaste for sensitive teeth
Sensodyne, a globally recognized brand for sensitive oral care, brings you the Extra Whitening Toothpaste. This product is a pack of 3 tubes containing 4 ounces of toothpaste. It's specially formulated to cater to sensitive teeth while providing cavity protection, marking it as one of the best whitening toothpastes for sensitive teeth. It works gently yet effectively to remove stains from your teeth, restoring their natural whiteness.
Buy on Amazon
  1. Specifically designed for sensitive teeth.
  2. Provides cavity protection.
  3. Effectively removes stains to restore natural whiteness.
  4. Gentle enough for daily use.
  1. It doesn't have carbamide peroxide, which might concern
  2. The formula is not as effective on deep stains

Why do we recommend this?

However, we recommend Sensodyne Extra Whitening Toothpaste because it's the best whitening toothpaste for sensitive teeth. The toothpaste offers dual benefits: it helps whiten teeth and relieves sensitivity. It builds a protective shield over sensitive areas, reducing the pain of sensitivity and preventing its return. Its gentle formula allows for daily use without causing discomfort, ensuring that you can maintain a bright, white smile without compromising comfort.

Ingredients: Cocamidopropyl betaine, flavor, glycerin, hydrated silica, polyethylene glycol, sodium hydroxide, sodium methyl cocoyl taurate, titanium dioxide, water, xanthan gum.
Flavor: Fresh


3,367 Reviews
Best toothpaste for white teeth
Bentodent's whitening toothpaste is ideal for those looking for a natural teeth-whitening solution. This unique product contains natural extracts, including herbs and minerals, to gently remove surface stains and restore the original shade of your teeth. It also includes several essential oils with natural antibacterial properties to prevent cavities and gingivitis.
Buy on Amazon
  1. Removes surface stains and restores whiteness.
  2. Prevents cavities
  3. Freshens breath
  4. Gently cleans bacteria
  5. Helpful to whiten your teeth
  1. Some users might be sensitive to the extracts it contains

Why do we recommend this?

Bentodent Charcoal Teeth Whitening Toothpaste is a standout product that merges natural resources with powerful oral care. This toothpaste is known for its activated charcoal component, which brightens teeth effectively and naturally. What sets Bentodent apart is its commitment to bringing back the power of natural ingredients in oral care. It diligently cleans your teeth while ensuring breath freshness, making your oral hygiene routine a delightful experience. However, it is more comfortable for those without sensitivity problems since the extracts might cause discomfort to some individuals.

Ingredients: Purified aqua, Bentonite earth (Calcium Bentonite), Activated Charcoal, Salt, Purified Stevia Extract, Menthol, Tea Tree Oil, Mint Essential Oil, Natural Glycolipids, Orange Extract, Grapefruit seed extract
Flavor: Activated Charcoal (Mint)

Jagat Devsutra Dr. Trusted Whitening toothpaste

1,950 Reviews
Best whitening toothpaste for bad breath
Jagat Devsutra Dr. Trusted Whitening Toothpaste is a unique combination of herbal ingredients that work naturally to whiten teeth. This toothpaste contains natural herbs, such as charcoal and mint extract, which help prevent cavities for strong enamel and protect gums from plaque buildup. This is one of the best whitening toothpastes in India if you want natural ingredients to cleanse and whiten your teeth.
Buy on Amazon
  1. It helps reduce sensitivity and prevents cavities.
  2. Free from harmful chemicals such as SLS, etc.
  3. Eliminates bad breath with a pleasant mint flavor.
  4. Provide brighten teeth
  1. It may take longer to whiten teeth compared to other toothpaste types.

Why do we recommend this?

We recommend Jagat Devsutra Dr. Trusted Whitening toothpaste because of its unique blend of Ayurvedic herbs and activated charcoal. This 100% natural formula effectively whitens teeth without fluoride or artificial colors. The addition of mint flavor ensures fresh breath along with a bright smile. The activated charcoal element is known for removing surface stains and toxins, resulting in a noticeably whiter smile. This toothpaste is a perfect choice for those seeking a natural, effective solution for teeth whitening.

Ingredients: Khair (acacia catechu), Akarkara ( Anaclyus Pyrethrum), Dalchini ( Cinnamomum Zeylanicum), Majufal ( Qurecus infectoria ), etc.
Flavor: Minty flavor

Parodontax Whitening Toothpaste

4,151 Reviews
Best whitening toothpaste for bleeding gums
Parodontax Whitening Toothpaste is one of the best toothpaste for teeth whitening in India. Its unique formula uses natural sodium bicarbonate and peroxide-free active ingredients that gently remove surface stains from your teeth while protecting against enamel erosion. Parodontax also helps to keep your gums healthy and helps to reduce gum bleeding.
Buy on Amazon
  1. Gently whitens teeth
  2. Prevents enamel erosion
  3. Protects gums and reduces gum bleeding
  4. Peroxide-free formula
  1. Not suitable for very sensitive teeth
  2. Does not provide long-lasting results

Why do we recommend this?

Parodontax Whitening Toothpaste is clinically proven to help reduce gum problems when used regularly. It effectively removes plaque, a major cause of gum disease, while gently restoring your teeth' natural whiteness. The 3.4-ounce tube size makes it convenient for travel or home use. With its focus on addressing gum health while simultaneously offering teeth whitening. Parodontax Whitening Toothpaste offers a comprehensive approach to oral care, making it an excellent choice for maintaining overall dental hygiene.

Ingredients: Aqua, glycerine, sodium bicarbonate, sodium fluoride, Hydrated Silica, Cocamidopropyl Betaine, Aroma, Xanthan Gum, etc.
Flavor: Fresh

Glodent Teeth Whitening Toothpaste

781 Reviews
Best whitening toothpaste for smokers
Glodent Teeth Whitening Toothpaste is an all-natural teeth whitener that packs a punch for oral hygiene. This product combines the power of activated neem, papaya, and other natural extracts with its low abrasive formula. It is perfect for removing stubborn stains from coffee, tea, wine, and smoking without damaging your enamel. This is the best whitening toothpaste for smokers and wine lovers, as it helps to remove nicotine and tannin stains.
Buy on Amazon
  1. Removes stubborn stains
  2. Low abrasive formula that won’t damage your enamel.
  3. Formulated with natural ingredients like neem or papaya
  4. Anticavity Protection
  1. It might take longer to whiten teeth compared to other products.
Why do we recommend this?

Glodent Teeth Whitening Toothpaste is a superior choice for those seeking natural, effective oral care. Its unique formula incorporates Papain and Bromelain, enzymes known for their teeth-cleaning and whitening properties. Clinically proven to enhance the shade of teeth without abrasive bleaching agents, Glodent is gentle yet powerful. Its holistic blend includes xylitol, fluoride for tooth decay prevention, and Miswak and Neem for anti-plaque and anti-gingivitis effects. Glodent offers comprehensive oral care while naturally enhancing your smile's brightness.

Ingredients: Natural Xylitol Extracts, Neem, Pineapple, Papaya, and Miswak
Flavor: Mint

Red Seal Teeth Whitening Toothpaste

1,677 Reviews
Best whitening toothpaste for Tooth Enamel
Red Seal toothpaste is a unique natural formula that whitens teeth with no added peroxide. It safely removes plaque and stubborn stains while protecting against tartar build-up. Its unique blend of ingredients makes it the best herbal toothpaste for white teeth in India. Moreover, the natural ingredients in this toothpaste make it ideal for people with sensitive teeth or gums.
Buy on Amazon
  1. Removes surface stains and restores whiteness.
  2. Gently cleans bacteria
  3. Prevents cavities
  4. Freshens breath
  1. Some users might find the taste not to their liking.

Why do we recommend this?

Red Seal Teeth Whitening Toothpaste stands out for its unique blend of natural ingredients, including baking soda, activated charcoal spheres, and coconut oil. Baking soda gently whitens teeth, activated charcoal spheres remove stains and impurities, and coconut oil offers antibacterial benefits. It's also free from artificial sweeteners or colors, focusing on providing a visibly brighter smile through nature-derived ingredients. With Red Seal, you're not just whitening your teeth; you're nourishing your entire mouth for improved oral health.

Ingredients: Baking Soda, Activated Charcoal Spheres, Coconut Oil, and New Zealand's unique ingredient totara.
Flavor: Charcoal

Crest 3D White Arctic Fresh Tooth Paste

311 Reviews
Best anticavity whitening toothpaste
Crest 3D White Arctic Fresh Toothpaste is perfect for intense whitening and freshness. It removes up to 80% of surface stains by using twice daily, making it one of the best teeth-whitening toothpastes in India. The sodium hydroxide in its formula helps to thoroughly clean teeth, while the fluoride content strengthens and protects enamel. This is dentist-recommended toothpaste for those who want to achieve pearly white teeth.
Buy on Amazon
  1. Fluoride strengthens and protects enamel.
  2. Cool and refreshing mint flavor
  3. Easy on sensitive teeth
  4. Deep cleaning formula
  1. Not as effective for intrinsic stains
  2. It can be drying on the mouth

Why do we recommend this?

Crest 3D White Arctic Fresh Whitening Toothpaste is a top choice for those looking to enhance their smile. This toothpaste whitens teeth and removes up to 80% of surface stains. Its unique formula creates an all-around clean feeling by fighting cavities and plaque while refreshing your breath with the cool taste of winter mint. It's also enamel-safe, so it's gentle on your teeth. With regular use, Crest 3D White Arctic Fresh Whitening Toothpaste can help you achieve a noticeably brighter smile and improved oral health.

Ingredients: Water, sorbitol, hydrated silica, disodium pyrophosphate, sodium lauryl sulfate, flavor, sodium hydroxide, cellulose gum, sodium saccharin, mica, titanium dioxide.
Flavor: Fresh

Do teeth whitening toothpaste actually work?

Teeth whitening toothpastes are popular for those seeking to brighten their smiles. But do they actually work? The answer is yes, but with some caveats.

Whitening toothpastes primarily work on the surface of your teeth. They contain mild abrasives and chemical agents that help remove surface stains caused by food, drinks, or smoking. This is what makes them different from regular toothpaste. While all toothpastes contain some mild abrasive to remove plaque and prevent tooth decay, whitening toothpastes are specifically formulated to tackle stains.

However, it's important to note that these toothpastes can't change the natural color of your teeth or lighten a stain that goes deeper than a tooth's surface. They are designed to improve the appearance of your teeth by removing surface stains, giving them a brighter appearance.

Moreover, the effectiveness of whitening toothpastes can vary depending on your lifestyle habits. Also, prolonged use of some whitening toothpastes could potentially wear down the enamel, the outermost layer of your teeth, primarily if they are used more aggressively than recommended.

How Does Whitening Toothpaste Work?

Whitening toothpastes works by removing discolorations on your teeth, classified by the American Dental Association as extrinsic or intrinsic. Extrinsic stains, caused by certain foods, drinks, environmental factors, or tobacco use, affect the enamel or outer layer of the tooth.

On the other hand, Intrinsic stains stem from within the tooth structures, the enamel, or dentin and can be due to aging, genetic disorders, or early childhood antibiotics.

Whitening toothpastes primarily target and eliminate these stains for a brighter smile, but they are mainly effective on surface-level, extrinsic stains, with less impact on intrinsic discoloration.

How long does it take whitening toothpaste to work?

Whitening toothpastes can yield noticeable results in 2 to 6 weeks if used twice daily, with effects potentially lasting up to 3 or 4 months. The frequency of use can be adjusted to daily or several times a week based on individual comfort and teeth sensitivity.

Toothpastes with abrasives primarily handle surface stains without altering the internal tooth color. On the other hand, those with peroxide can lighten teeth and eradicate stains to varying extents. Regular use of whitening toothpaste can extend these effects.

However, some individuals may experience discomfort due to sensitivity to certain ingredients. Moreover, many abrasive-containing toothpastes are not intended for extended use, as they may erode tooth enamel over time. Alternating between whitening toothpaste and one that fortifies enamel might benefit long-term users.

What to Look For in Teeth Whitening Toothpastes

If you want to get the best out of your toothpaste, here are some vital ingredients to consider:

  1. Peroxide: Peroxide is the main active ingredient in teeth-whitening toothpastes. It works by breaking down the stains on your teeth and removing them.
  2. Fluoride: Fluoride helps to prevent cavities from forming, as it strengthens your enamel and prevents bacteria from sticking to your teeth.
  3. Vitamin E: Vitamin E is a natural antioxidant and helps with overall dental health. It can help to remove plaque and reduce inflammation in your gums.
  4. Natural whitening agents: These are typically plant-based ingredients like baking soda, cranberry extract, and lemon oil to help naturally brighten teeth.
  5. Gentle abrasives: Abrasives such as silica can help scrub away surface stains and plaque. However, they need to be gentle enough not to cause damage to the enamel.
  6. Natural flavors: Natural flavors will help to make your toothpaste taste better. Peppermint, cinnamon, and green tea are all popular natural flavorings for toothpastes.
  7. Xylitol: Xylitol is a sugar alcohol that helps reduce plaque and tartar accumulation on the teeth.
  8. Enzymes: Certain enzymes, such as bromelain and papain, are known for their anti-inflammatory and antibacterial properties, which can help fight plaque and bacteria on the teeth.


Which toothpaste is best for yellow teeth?

Yellow teeth can often be caused by factors such as poor dental hygiene, smoking, and certain medications. If your teeth are naturally yellow in color, then any toothpaste with whitening agents can help to brighten them up. Some of them are:

Toothpaste Dentist Highly Recommended
Colgate Toothpaste Visible White Yes
Cali White B-12 Teeth Whitening Toothpaste Yes
Perfora Unwind Toothpaste Yes
Jagat Devsutra Dr. Trusted Whitening Toothpaste N/A
Parodontax Whitening Toothpaste Yes
Glodent Teeth Whitening Toothpaste N/A
Crest 3D White Arctic Fresh Tooth Paste Yes
How can I get 100% white teeth?

Ideally, white teeth might not be attainable due to natural tooth color. However, good oral hygiene, avoiding stain-causing foods and drinks, regular dentist visits, and professional whitening treatments can significantly brighten your teeth. Always consult a dentist for personalized advice.

Is whitening toothpaste good for you?

Whitening toothpaste can help remove surface stains and brighten your smile. However, they can't change the natural color of teeth or lighten a stain that goes deeper than a tooth's surface. Overuse may lead to enamel erosion. Consult a dentist for personalized advice.

Can toothpaste make yellow teeth white?

Toothpaste can help remove surface stains, making teeth appear whiter. However, it cannot change the natural color of your teeth or treat deep discoloration. For significant whitening, professional treatments are usually necessary.

Which toothpaste whitens teeth in 3 days?

Colgate Visible White promises to whiten teeth within three days of regular use. It contains hydrogen peroxide, a clinically proven whitening ingredient. However, results can vary based on the individual's dental health and the degree of tooth discoloration.

Stay Informed

Sing up to stay update with Baby Education, Parenting Tips, Gifts Ideas, Birthday Wishes and many More

Stay informed