These days there are lots of different strategies that people can use to promote their brands and products on various social networking platforms. People are constantly looking for new ways to get a lot of followers on Instagram or Facebook, and most of all they need the right followers who will buy their products.
If you are starting or owning a business for baby products, targeting moms, and worried about how to start sales – worry not; we have got you covered, and if you need more info check this site. In this blog, we are going to tell you 5 ways to start marketing to moms of social media. So, let’s get started.
1. Social Media and Target Audience
The foremost task to start marketing to moms is to select appropriate social media sites. We all know there are numerous social media sites out there that are crowded with billions of users. However, there is a unique quality of each of these social media sites. Like if we talk about Facebook, it mostly contains old age people while on the other hand, Instagram is populated with youngsters majorly.
So, if you want to market to moms, select the relevant social media sites. For young moms, you can market on Instagram whereas to seek the attention of old moms, you can preferably opt for Facebook. Then, run ads to advertise your products and grasp the attention of moms from all over the city, country, or world, depending upon your customization. You must also customize ads on the basis of geographical regions, age, and education level.
2. Audit Your Social Media Ads
Assess your social media ads by following a few pro tips. First of all, create your budget and do not exceed it. Try saving money by spending less money on ads targeting a highly filtered population.
Secondly, follow all those mom trends and try to engage moms on your posts by positing relatable content on your feed and stories.
Thirdly, keep pace with the algorithm of the social media sites you are going to use, that is, Facebook and/or Instagram. This would help you keep a track of the changes in trends.
It is advised to run an audit at least once a week. This might be time-consuming but trust me, it is worth the effort. Make sure to keep a check on your budget, ad campaigns, ads that worked out and the ones that didn’t, and engagement on the visual content on your social media sites. This would help you plan your next move.
3. Engage with Moms – Don’t Sell to Moms
Instead of selling products to moms, engage with moms. Talk to them and share relatable posts that can increase engagement. Moms do not need to know how well your product works or how unique it is, they would be more interested to know to benefits of the products and some pieces of helpful advice that would enable busy moms to make most of their work by the use of your brand.
Be real with the moms and refrain from flattering, jargoning, or flexing your brand. Be as real as you can, engage with the moms, develop an empathetic connection with them and make them aware of how your products can be helpful for them.
4. Ditch the 9 to 5 Mentality
Ditch the 9 to 5 mentality and work on the schedule of moms. Regardless of the day, always be ready to market your products to moms. Consider the convenience of moms and make things easier to understand for them by posting audio ads either through the radio or digital platforms such as Spotify.
5. Create Content That Provides Value
Create valuable content that would grasp the attention of moms and help increase your sales. Try to follow a few simple steps before and after purchase. Moms are quite busy in their home chores and hardly get enough time to scroll social media sites. Therefore, try your best to get their attention in that limited time. This could be possible by creating a short, objective, and useful content. You can also compare your products to those of competitor’s brands. This would help moms research the product and make their decision in less time.
Making tables, charts and other such pieces of content can help summarize large data in small space and make it easier for the moms to select the product they are going to buy. Having all information in front of them would also help them develop confidence in their selection.
Once the purchase is done, focus on content that would help moms understand the usage of the products. You may create tutorial videos or write a short, step-wise guide about the correct usage of the products as well as their dos and don’ts. This would make it easier for the moms to learn how to make use of the new products.
So these were the 5 ways to start marketing to moms on social media. All the above-mentioned points hold great significance and following them can lead to huge success in your business. So stop thinking and get started immediately!