When was the last time you visited a media channel just to read their latest stories? I know that is hard to remember, right? Well, only a few of us do that. Most of it is just reading the stories in the newsletters or on any social media platforms.
Today, the best way to earn credibility for your business is by having positive earned media. But it will only work when you have someone to read your featured article. So even if your business is being featured on one of the top media coverage channels like Csn Philly, there is a possibility that you won’t be getting as much traffic to your website as you have hoped for.
In This Article
- How To Amplify Your Business Media Coverage?
- 1. Share It On Social Media
- 2. Monitor The Media Landscape
- 3. Repost The Content
- 4. Place It In Your Email Signature
- 5. Include It In Your Company Newsletter
- 6. Reference The Coverage In Your Blog Section
- 7. Tell Your Prospects
- Finally, Respond To Media Calls ASAP
How To Amplify Your Business Media Coverage?
To maximize the value of your content, it is simply not enough to get published. Yes, that is the first step, but not the last one. Once your content is published, you must start distributing it.
Here are some of the best practice methods to amplify your media coverage.
Perhaps social media platforms are the only platforms that boast about the most content exposure. There are hundreds of social media platforms to choose from. However, you must contemplate your goals first and the relevant social media platforms that cater to your target audiences.
2. Monitor The Media Landscape
While most content does not experience high events overnight, they first go through the build phase over a couple of weeks or months. This allows you to track and monitor its development. In addition, the build phase allows you to follow the current trends and opportunities that you can take advantage of.
3. Repost The Content
Most people hardly repost any content. They are afraid of the audience’s criticism. You don’t have to be afraid of such trivial things. Reposting content is a strategy that even big brands use. By reposting, we don’t mean to post the exact content. Instead, modify it with the current trends so that the audiences will consider it spammy.
4. Place It In Your Email Signature
Featuring some of your articles at the end of the email signature can be a great way to boost your credibility among the stakeholders in your company. This allows your prospective clients, shareholders, stakeholders, and suppliers to know what good things are happening for you.
Just like your email signature, you can add some of the latest links to your content in your company newsletter. There is nothing wrong with using your company’s newsletter to amplify your media coverage. In fact, it is a simple yet effective strategy that saves you from coming up with your new piece of content.
6. Reference The Coverage In Your Blog Section
If you have a blog or news section on your website, you can use the link as a reference. Depending on what topic you are writing about, you might find a place to link naturally. However, if you do not have a different section where you can showcase your articles, you must create a media room to post and showcase your best media coverage.
7. Tell Your Prospects
Coverage helps the business generate more leads. So, tell your prospects about the high-quality media coverage you are getting. Press coverage enhances your third-party credibility. This way, you can present yourself as an expert in front of prospective audiences.
Finally, Respond To Media Calls ASAP
How successful you will be with your media coverage and amplifying strategies depends on how quickly you attend the audience’s media calls. The faster you are, the more credible your brand will be.
If you do not have time to individually attend to every message and comment, make sure you have a team assigned to do so. In addition to that, you need to ensure you have all the media channels your audiences want at your disposal.