When selling custom products online, there are a few different ways to go about it. You can create a whole new merchandise website to sell your goods, you can add a merch tab to your existing website, or you can use social media to set up a store from scratch. This guide will outline five of the many reasons to sell custom products on Facebook. If you’re already convinced this is a good idea, and you want to learn how to do it, check out the how to sell on Facebook guide.
In This Article
1. Your Facebook Followers are Already Interested in Your Brand
It can take time and effort to grow the number of accounts that follow your brand’s Facebook page, but it can pay off in the long run, especially when selling customized merchandise. The people who follow your Facebook page clearly already have an interest in your brand and are more motivated to purchase merchandise than people who randomly stumble across a paid advertisement somewhere on the internet.
2. Facebook Ads Are Highly Targeted
Because Facebook allows people to put in as much information on their profile as they want, Facebook has a lot of data to go off of when targeting ads. This can ensure that only people who have the potential to be interested in your merchandise see the ads, which can save you money and give you better conversions than broad ad campaigns.
3. Facebook Shops Are Free
Many online shops charge a fee of some kind, either monthly or on each purchase, and that can really add up and cut into your profits. Fortunately, you can integrate your online shop to Facebook for free, allowing you to grow your pool of potential customers without cutting into your bottom line.
Facebook may charge subscriptions or other fees, but creating your Facebook shop is completely free.
4. Facebook Shops are Compatible with Tons of E-Commerce Platforms
If you already have an e-commerce store, and you are interested in integrating it into your Facebook shop, you are in luck. Facebook Shop is compatible with Shopify, BigCommerce, Quipt, ShipStation, Zentail, and more. The integration process is smooth, intuitive, and fast, and even people who doubt their technology skills can set up their Facebook store in a matter of minutes. If you’re using a platform like Bigcommerce and are shipping your product through a third party via Bigcommerce fulfillment integration, you should talk with your shipping company to be sure that selling through Facebook doesn’t change anything in your plan.
5. Customers Can Leave Reviews
Many potential buyers want some sort of assurance that the product they are about to buy has been purchased before, and that past customers have had a good experience. Facebook Shop allows customers to post reviews. This benefit extends further because those who want to leave reviews can only post them if they have a Facebook account, reducing the chance that an anonymous bad actor will give a disingenuous review.
The Bottom Line
In the end, setting up a shop and selling merchandise on Facebook is easy, fast, and free, and it can sharply increase the number of sales your business sees in a short amount of time. There are billions of people on Facebook waiting to find merchandise like yours!
